What main role does the Product Owner serve in the agile process?

The role of the Product Owner in the agile process is primarily to act as a key stakeholder who represents the voice of the customer. This involves understanding customer needs, prioritizing the product backlog based on those needs, and ensuring that the development team delivers value to the end-users. The Product Owner collaborates with stakeholders to gather and refine requirements, making decisions that align the product’s development with overall business goals.

By serving as a bridge between the development team and the stakeholders, the Product Owner ensures that the team is always focused on delivering features and improvements that matter most to customers. This role is crucial for maintaining a clear vision of the product and facilitating effective communication within the agile team.

Other roles like a quality assurance specialist, Scrum Master, or technical lead focus on different aspects of the development process such as maintaining quality standards, facilitating Agile ceremonies, and providing technical guidance, respectively. While these roles are important in their own right, they do not encompass the primary responsibility of representing customer interests in product development.